ORCHARD PARK, N.Y. (WROC) — The Buffalo Bills and their stadium sponsor, New Era Cap Company, are ending their current partnership, the team announced Wednesday.
According to the team’s Wednesday tweet:
“The Buffalo Bills and New Era Cap Company jointly announce that New Era has asked to be released from their naming rights and sponsorship deal with the Bills. The Bills and New Era are currently negotiating the details of this separation and the Bills are in the process of pursuing a new naming rights partner for the stadium.”
— Buffalo Bills (@BuffaloBills) July 15, 2020
Four years ago, the Bills and New Era inked a seven year deal.
New Era is an American headwear company, founded in 1920 and headquartered in Buffalo, New York. Sine 1993, the business has been the exclusive cap supplier for Major League Baseball.
Check back with News 8 WROC as we will continue to update this developing story.