J. Cole just became one of only four artists (alongside Lil Wayne, Juice WRLD and Drake) who have had four songs debut in the top ten of the Billboard Hot 100, and now he has dropped the video for his single, ‘a p p l y i n g . p r e s s u r e’.
The music video, directed by Scott Lazer, stars Cole in various urban environments: on an apartment building’s roof, on the subway, hanging on the street with Dave East, etc. You can take a look at the video for ‘a p p l y i n g . p r e s s u r e’ – here.
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