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Born and raised in Rochester NY, is one of the most popular media and local personalities in the city. Macho has built a brand that has allowed him to become a successful event creator and promoter in the city of Rochester. He has been putting together events since the age of 16 that started from teen night functions and manifested into producing concerts, club nights and special events. Macho graduated from School of the Arts in 2012, shortly after he interned at a local radio station and that is where he found his passion for radio and hoped to become a radio personality in the future.

Macho has been with The Beat family since the humble beginnings, filling many different roles behind the scenes and on the air. Currently he is the board operator for our nationally syndicated morning show “Dede in the Morning” and provides our traffic and weather updates every morning. Macho has a strong passion for music and the radio industry, so expect to see and hear more from him on the Beat airwaves in the near future.